When you have a new business, one of the first things you are planning to put up is an online website. Whether you have a new business or an existing one, having your own website is now considered a standard.
Below are 4 important tips to consider when choosing a domain name for your business:
.com or nothing
Don’t ever think about settling for a .net as your main domain name. Nowadays, people always think that companies online always ends with .com. If the .com is unfortunately unavailable or is being sold but it’s out of your allocated budget, better go for the second best business name.
Keep it brief
Simplicity is always the best. However, there are always exceptions to this. If you want your customers to easily remember you, better keep it as short as possible.
If it fits your budget, go for a domain that has existed for years
This strategy still hasn’t gained that much popularity, but it has already known to be powerful. Domains that are already existing might carry some standing when it comes to SEO, so it is really an advantage. Example of this is when an old website has already been listed in worthwhile directories and contains valuable inbound links. By taking this domain, you will no longer have to undergo the hardships of hitting the SEO ground. In short, doing this will instantly get you “there”.
Think of the best keyword or keyword phrase to use in your industry
If you are entering the online world, you should be able to come up with a list of the most popular keywords based on your business. Do some research, then if it’s available, capture it and use it. By doing this, you will have a great advantage among your competitors in terms if SEO.
For beginners, it can be difficult to come along with all these steps. The most valuable domains right now might already be in use. However, by following these four tips, you will be able to achieve the benefits of SEO in the right time.