Already buying into the latest hype claiming “social media is the new search” and Search Engine Optimization is dead? Well, you shouldn’t. SEO is nowhere near dead. In fact, SEO has evolved into something very crucial, especially to businesses that want to survive online. With the ever-changing landscape of Optimization and the sudden demand for Social Media Optimization (SMO) and Content Marketing, Internet Marketing is getting more and more complex.
To help you start the year right, here are the top five SEO trends you might want to consider for 2015:
1. Semantic Search
Semantics is the study of linguistic development which focuses on dealing with the changes in meaning of words. Therefore, semantic search tries to figure out the searcher’s intent by attempting to understand the meaning of the query.
Growth of Conversational Queries
For the past 15 years, Google has taught us how to type in keywords that describe what we are trying to look for. But because everything seems to be evolving nowadays, search is becoming conversational. We’re trying to talk to the search engine as if it were a living person. So, if you type “where is the nearest McDonald’s?” into the search bar, Google interprets “where” as a specific location. Adding the word “nearest” gives Google a clue that you mean “in relation to your current location.”
To help search engines better interpret your site’s content, you can incorporate semantic markup in your on-page optimization. Semantic markup is the micro-data that you insert into your HTML to describe the contents of your site, such as Event, Person, Organization, Review, Product, Offer, Place and Local Business.
2. Mobile Search Optimization
About half of mobile searches have local intent, according to Google. This means some 50% of searchers are searching for a local business to make an in-store purchase. Seventeen percent of mobile shoppers research in-store then purchase online, while 44% research online then purchase online.
Growth of Mobile Search
Digital marketing must take into account the smartphone’s new definition: a “personal computer” inside your potential customers’ pockets or purses.
According to the Mobile Marketing Association, 43% of Americans make use of their mobile phones as their primary tool for searching. Meanwhile, Bia/Kelsey, a well-known research, and advisory company predicted that mobile search will soon overtake desktop search in 2015.
Forty-five percent of young adults (aged 18-29) and 50% of adolescents (aged 12-17) say their primary way to go online is through their mobile device. The growth of mobile search has made Google launch Mobile-Friendly Labels which aims to provide a good mobile experience to users. The sites that do not use such labels will be penalized while the ones that do will be rewarded with a boost in ranking.