With the rapidly growing number of internet users nowadays, the semantic search and the mobile search optimization are really two great SEO trends for 2015. Do you agree? Now let’s discuss the other trends that you might want to consider in 2015.
3. The Downfall of Social Signals
Social signals such as tweets, shares and +1s may impact search rankings, but not in the way you have been taught to believe all this time. They used to be a definitive way to reach the top rank in the search result.
In 2010, Google web spam head Matt Cutts said they used Twitter and Facebook links and rankings in their web search ranking. However, in 2014, there was a switch of his insights about social signals, stating that they don’t currently have them in their web search ranking algorithms.
Cutts mentioned that although there is a strong correlation between good Google rankings and social signals, it’s not necessarily a causal link. So Cutts went on to say that Facebook and other pages that contain a lot of links do rank well. However, he said, it’s merely correlation; not causation.
Although Cutts debunked the thought that more Google +1s result to high Google web ranking, many other SEOs still continue to believe that social signals are still factors to consider when talking about Google rankings.
The content marketing strategy has a larger context in which the social media must be done. Consider that shared content by you or others generates backlinks, increases search queries and drives traffic. All of these influence ranking.
4. Increased Importance of Earned Links
Your website and its social media are owned media that you have control over. In order to advertise or gain exposure, paid media is making use of some third-party to distribute platforms. For example, businesses are paying for ads to promote their contents, or pay influencers to share or tweet their links on social media. Paid media can be done through Google Adwords, banners on a display ad network, print Yellow Pages or promoted tweets.
When people share your content or talk about your brand, then you call it earned media. This is one reason why your site will surely be penalized when you pay for links.
The quality and quantity of inbound links are two main points to consider when we are talking about a successful link strategy. You should concentrate more on creating content that other people will want to link to. Stay away from bad quality links that will lead to your site’s penalization. To cite and neutralize harmful content from your website, you may use Google’s disavow tool and Link-Assistant’s Anti-Penalty Link Audit.
Gain Links from Offline Relationships
Yes, you read that right. Offline relationships, promotion and activities can help you earn links by turning these into online relationships. Consider these examples:
- Target schools and create a scholarship program
- Host a networking event in your locality
- Sponsor an industry-related student club at a local university
- Sponsor a sports team
- Run a fund-raising event or a contest for a cause
- Join a Chamber of Commerce or a local business association
- Get more involved in the local community or a charity
5. Brand Mentions and Citations
A link, when it’s a citation, is not considered a link. A citation is when a certain website other than your own mentions your business name, address, and phone number. It is a co-citation when it is mentioned along with other businesses the same as yours.
Also called implied links or brand mentions, citations are important factors for your business. Here are the three kinds of citations that you might want to achieve:
Dentists, plumbers and general contractors are examples of local business that needs to be listed on business directories such as Yelp, YP.com, Google+ Local, and the like.
Local companies such as electrical equipment suppliers need to find industry-specific citations. ThomasNet.com is a good manufacturer directory that you might want to consider if you are trying to compete with other similar firms across your country.
Local search marketing companies need an application that is responsible for the developments needed beyond what can be done in-house. A good example of this is a dashboard that is used to manage the client’s local business listings, or a platform used to keep track of the clients’ online reputation.
With the SEO game surely evolving, it’s time to consider having a brand new tactic on presenting contents in a way that it can reach your desired audience and make it palatable for search engines. These latest SEO trends are just here to remind you that while many other trends are changing, many still stay the same. To sum it all up, focusing more on well-presented, high-quality and relevant content will always go a long way.