Pittsburgh eCommerce design is a science and art within itself. Nothing can be more important than getting a user to enter a website and stay long enough to contact you or make a purchase. As a professional website developer with over a decade of experience and a digital marketer, I have a comprehensive understanding of the amount of effort it takes to build a site that makes confidence for the brand to serve the end-users to the best of its ability.
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Branding Is Central to eCommerce Design In Pittsburgh
Branding is vital when it comes to an eCommerce design. Branding starts with the logo. A good logo will resonate confidence to your users. The logo color scheme should closely match the rest of the site. Branding collaterals like logos can be used in all site areas and all kinds of digital marketing campaigns.
You can’t easily quantify branding when you are seriously working on it for the first time. But then, the logo, color scheme on the page, and other visual elements come together to make your site attractive, appealing, and memorable to your broader audience. For example, branding makes people excited to interact with the brand in different channels, from the usual social media accounts to live streams or podcasts. The branding is the motivation behind the interaction and engagement.
Branding also makes people associate a business with a specific feeling, which hopefully makes them want to buy something from your business. Proper branding also makes people want to engage with companies more on social media. It is color, image, text, site design, and more. It’s so big of an effort that it covers all aspects of marketing.
What Are the Benefits of Good Pittsburgh, PA eCommerce Design?
– Ultimately, your site will serve customers better. Proper branding can also help reduce abandoned cart syndrome.
– You can share your business’ story and vision better, and newcomers to your site will warm up to your brand and story more quickly because they are in an ideal environment.
– Your site will become a site for your advocacy, too. Businesses should have a space for positive advocacies.
– Set expectations that your eCommerce site is about to boost customer experience (CX).
Considerations for Pittsburgh, Pennsylvania eCommerce Design
An e-commerce site is more complicated due to the number of individual page designs. While most corporate sites will require a home page and an inner page design, an e-commerce site requires all products and checkout pages. Therefore, the pages in an eCommerce site have different functions, depending on the type of information or process the site wants to present.
The following page designs are required for a properly designed website:
Category Page
The category page is where all your cart product categories are listed. This should have a thumbnail that represents that product category. This can include a brief description of the class. In some cases, there are sub-categories within the product category page. Category pages can be both image-focused and crafted with sufficient text to still be used to target relevant keywords. Some of the top strategies for optimizing category pages are:
– Optimizing the internal linking strategy of the ecommerce site
– Removing all keyword bloat or stuffing in the category pages.
– Creating external links that lead to the category pages.
– Make it easier for customers to navigate category pages from individual product pages.
Product Page
Directly under the category page should be the product page. This page will contain products associated with those under a specific category. This can include a brief description, the product’s price, and the quantity available.
Because this page will contain abbreviated information, there is a need for a single page containing the specific product’s high-level detail.
The goal is to have an optimized product page optimized for search engines and provide a positive page experience to customers. A positive page experience produces a better customer experience and converts customers better. Higher conversions will, of course, lead to better sales and higher ROI.
What does an optimized page look like?
– It uses more than one high-quality image to sell products to customers directly.
– It contains relevant keywords to make it easier for customers to find products.
– It shares genuine reviews and customer testimonials.
It uses white space properly, and the page’s visual balance is just right.
– Logos and other essential branding elements are placed consistently throughout the product page.
Individual Product Detail Pages
The product detail page contains all the information related to that product. This might include packaging, SKU, product ID, and price. In many cases, this page contains pages linked to the individual development set as “suggested products.” In most cases, these are located directly after the product information section. This is the area of the cart where the user adds products that can be purchased.
The Checkout Page
The checkout page is where the user can view the items added to the cart. This is typically accessed by clicking on a “view cart” button or link. This is where the user can see an itemized list of products and the total amount due at checkout.
The biggest problem related to the checkout page is probably cart abandonment. Cart abandonment stems from many possible reasons:
– Lack of clarity in fees
– The customer can’t work out or see the total of their purchases immediately
– The checkout process is too complex
– The customers don’t trust the site
The Payment Page
The payment page is where the user enters payment information into the cart. User information is collected at this point. This includes the name and billing address as well as the shipping address.
The Payment Confirmation Page
After the user checks out, they are redirected to the payment confirmation page. This page lets the users know that they have purchased their products, and most likely, it will come with a thank you message. In addition, this page should have a link going to the cart’s main page if the user wants to continue to browse the site and do more shopping.
Do you need help with eCommerce design in Pittsburgh and branding for your site? Contact Shane today.
