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The use of Infinite Scroll has become increasingly popular when it comes to web design. There are two reasons why many businesses are making use of this feature: to give users a unique experience or to stay updated with the latest trends (or both). Before the implementation of Infinite Scroll to a website takes place, one must consider the usability and the best SEO practices.

Dealing with Indexing

One major issue that you may deal with when planning to apply Infinite Scroll is indexing. The first reason why this issue came to light is because Google restricts the JavaScript download from displaying content located just below an Infinite Scroll-programmed web page. Therefore, this makes your content invisible to the search engine. Once Google lands on your page, the only thing it recognizes is the immediate content, meaning the content that is only visible to users without having the need to scroll. To give a solution to this issue, you must implement an interlinking strategy to help Google recognize the whole content of your website for an effective indexing and promote the internal pages’ visibility. An interlinking strategy allows Google crawl internal pages of your website so you can ensure a persistently high domain authority.

Classic Pagination

Using a system of classic pagination is the first step to an effective interlinking strategy when implementing Infinite Scroll to your website. Pagination doesn’t just allow better crawling of pages, but it is also helpful for users who have the JavaScript display turned off on their web browser.

Adopting a classic navigation system makes your entire website’s content accessible to Google. With this, your website appears completely normal, meaning it sees your website as having no third-party technology, which in this case is the Infinite Scroll.

Another important role of classic pagination is for Google to access your content. Infinite Scroll needs to have a scrolling interaction, which cannot be performed by the robot in theory. Without a classic pagination, your content will not be recognized, hence no research results.

Other Linking Elements

To ensure proper indexing of your website, you need to implement the following key elements:

Interlinking Module. The use of automatic module is considered as a popular and efficient approach for performing a great interlinking strategy. A good example of allowing the wide distribution of pages on your website is to insert a “related post” or some “random article” script at the bottom of a blog article. By doing this, the forgotten old articles on your website will be given a fresh impetus, and it will bring optimal indexing.

Avoid no-follow Links. The use of no-follow attribute on internal links somehow ‘taught’ Google that pages that are internal to your website cannot be trusted.

Well-segmented Categorization. It is very important to have a well-organized segmentation of content on your website. It should consist of categories and tags that are structured properly.

Well-structured Menus. Always consider including in your menus all pertinent internal pages such as categories, tags, articles, etc.

Sitemap. One secret to easier indexing of your site is to include a sitemap on your website.

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