The use of Infinite Scroll has become increasingly popular when it comes to web design. There are two reasons why many businesses are making use of this feature: to give users a unique experience or to stay updated with the latest trends (or both). Before the implementation of Infinite Scroll to a website takes place, one must consider the usability and the best SEO practices.
Dealing with Indexing
Adopting a classic navigation system makes your entire website’s content accessible to Google. With this, your website appears completely normal, meaning it sees your website as having no third-party technology, which in this case is the Infinite Scroll.
Another important role of classic pagination is for Google to access your content. Infinite Scroll needs to have a scrolling interaction, which cannot be performed by the robot in theory. Without a classic pagination, your content will not be recognized, hence no research results.
Other Linking Elements
To ensure proper indexing of your website, you need to implement the following key elements:
Interlinking Module. The use of automatic module is considered as a popular and efficient approach for performing a great interlinking strategy. A good example of allowing the wide distribution of pages on your website is to insert a “related post” or some “random article” script at the bottom of a blog article. By doing this, the forgotten old articles on your website will be given a fresh impetus, and it will bring optimal indexing.
Avoid no-follow Links. The use of no-follow attribute on internal links somehow ‘taught’ Google that pages that are internal to your website cannot be trusted.
Well-segmented Categorization. It is very important to have a well-organized segmentation of content on your website. It should consist of categories and tags that are structured properly.
Well-structured Menus. Always consider including in your menus all pertinent internal pages such as categories, tags, articles, etc.
Sitemap. One secret to easier indexing of your site is to include a sitemap on your website.