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Understanding Negative Keywords in a Google Ad Campaign

Posted on March 17, 2019

What Are Negative Keywords?

Negative keywords are used to tell Google Ads to not display an ad based on a list of provided keywords. They are very useful to prevent users from clicking on an ad that is not relevant to the services being offered. A good example is a “web design campaign”. You would want to display ads only for looking at web services. read more »

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