marketing strategy

Now that you have already built a fully functional and accessible website for your business, the next thing you are probably thinking right now is how you will be able to collect client data from site visitors once they have already logged on and navigated into your website.

Why is it important to collect data from potential clients?

The number one reason why it is important to capture data is for businesses to build their client database. Manual data entry has now become less popular as businesses are already shifting to automated data capture. Some of the disadvantages that prove the inefficiency of manual data capture are the following: time consuming, slow, expensive and labor intensive. On the other hand, automated data capture is a more preferred option because it is fast, inexpensive and accurate.

When you already have a significant number of information in your database, you can already start marketing to your potential clients through your winning strategies. This will then lead to the increase in your revenue. When using the automated data capture, data is collected faster, so money will come in quicker.

Tips for an effective data capture

Aside from the exact number of visitors you have each day for your website, what else do you know about your potential clients? One of the keys to success is making sure you know your audience. Now, how do you go about collecting all those essential data from your potential clients? It is necessary to consider as many calls to action as possible?

Consider these wise and proven effective tips on how to effectively collect essential data from your potential customers:


  1. Create data capture form

The main point here is to keep it short and simple. Remember, your clients are not taking an exam or a paid survey on your website, so they might as well navigate away once they sensed they are giving away too much or unnecessary information.

However, if your product is in need of more detailed information like age, gender, telephone number, etc., you should consider dividing the form into a couple of very short and simple pages, containing only two to three fields each. Make it a point that the first page contains the most important fields, so you definitely get the necessary data from the first form just in case a potential client is not able to fill in all the fields until the last page.

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