ShaneWebGuy provides remote Google Ads management and consulting for Pittsburgh businesses. I work on campaign strategy, keyword and audience review, ad copy and the pages visitors reach after clicking. The work can address an existing campaign or help plan a new one around the offer and the action you want visitors to take.
For an existing account, review what you advertise, where the campaign sends visitors and what the available reports show. For a new campaign, start with the service or product, intended service area and landing page. Those requirements guide the campaign scope and the measurement to discuss.
Google Ads Campaign Review
Campaign management connects the advertised offer, audience settings and landing page. Review those elements together so the work has a clear purpose.
- Review Audience and Ad Relevance
Start with the product or service you advertise and the people and places the business serves. I can review keyword, audience or placement choices available in the account against those requirements. The campaign type and current setup determine which settings are relevant.
Review the keywords and search terms available for the campaign alongside the advertised offer. Identify relevant searches and requests the business does not serve, then discuss which campaign changes to make.
Campaign and placement choices
Review the campaign type and any placement settings or reports available. Those choices should fit the offer and the intended audience rather than assume every advertising channel belongs in the campaign.
Audience and service area
Define the service area and audience requirements, then review the applicable settings in the account. Distinguish who the business can serve from the activity the campaign currently reports.
Timing and availability
Discuss when the offer is relevant and how enquiries are handled. Review any applicable scheduling settings alongside business availability and campaign requirements.
Landing pages and devices
Review whether the landing page makes the advertised offer and next step clear on mobile and desktop. Campaign and page reports can help identify which browsing tasks or presentation issues need attention.
- Review Budget and Bidding Settings
Share the budget context and review the configured campaign budget, bidding and billing setup. Review how the campaign is charged and how spend will be monitored before approving its settings. Agree the settings to review and the reports used to monitor costs.
- Interpret Campaign and Conversion Reports
Identify the visitor actions that matter, such as an enquiry or purchase, and review which actions the current tracking records. A reported click or conversion is different from a qualified lead or customer; interpretation depends on the available business information.
Review campaign activity alongside the offer and landing page before deciding the next changes. The reports provide information for that review, while the quality and outcome of enquiries may require separate business context.
Discuss the measures already available, any gaps and the questions the reporting needs to answer. Conversion tracking and analytics work should be scoped around the current setup and relevant visitor actions; confirm which outcomes are currently measured and which require further setup.
- Agree Ongoing Management Scope
Ongoing management can review keyword and audience choices, ad copy, landing-page relevance and reported performance. Agree the account and campaigns involved, responsibilities and the review process for proposed changes.
A manager account is a handy tool that can save you time if you manage many Google Ads accounts. It allows you to manage all your Google Ads accounts in one place.
Offline management of your Google Ads account is also possible using Google Ads Editor. This free, downloadable desktop tool allows you to make changes to your account quickly and easily. You can download your account information, adjust your campaigns offline, and upload your modifications to Google Ads using Google Ads Editor.
Share your website or landing-page URL, the service or product you advertise, the intended service area and whether you currently run Google Ads. Include the budget context and the action you want visitors to take so we can discuss the campaign work and any measurement requirements.
Are you interested in having ShaneWebGuy manage your PPC campaigns? Contact me today.
