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How to Run an Effective Cold Calling Campaign for a Web and Digital Marketing Agency

Posted on July 24, 2018

Cold Calling can be an effective way to promote your web development or marketing agency business. There are a few factors that will determine your success in a cold calling campaign and the number of converted customers vs. the overall costs.

Having a Viable & Re-Occurring Service

The biggest factor to be able to sell a service using any sales method will be if that read more »

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Other Recent Posts

How to Run an Effective Cold Calling Campaign for a Web and Digital Marketing Agency

Cold Calling can be an effective way to promote your web development or marketing agency business. There are a few factors that will determine your success in a cold calling campaign and the number of converted customers vs. the overall costs.

Having a Viable & Re-Occurring Service

The biggest factor to be able to sell a service using any sales method will be if that read more »

read more...
Identifying Ideal Businesses for Google Ad Words / PPC

This blog goes along with my video blog with the same name. I will identify the candidates and types of businesses that naturally lend themselves to “Pay Per Click” marketing such as Google Ad Words.

1. Local VS. national

2. Service VS. product

3. Higher value to what is being sold or repeat business (a $99 locksmith might cost $60 in ad spend)

4. End read more »

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Displaying Your Designs in HTML for Client Preview

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”>
<html xmlns=”http://www.w3.org/1999/xhtml“>
<head>
<meta http-equiv=”Content-Type” content=”text/html; charset=utf-8” />
<title>Website Mock-up Design</title>
</head>
<body style=”width:100%; height:3244px; margin:0; background:url(Home-updated1.jpg) no-repeat center“>
</body>
</html> read more »

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Understanding WordPress User Roles

In this blog, I will go through the five roles in a stand-alone WordPress site (multi-site has the super administrator for a total of six). Each user role has different capabilities and functionalities. The biggest mistake I see web site owners making is setting all users as administrators. This administrator role can make core site changes that could be pretty hard to control or undo. read more »

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Understanding GDPR Compliance

What is GDPR?


GDPR is a new data privacy regulation created by the European Union to regulate how EU member state citizens personal data is used and collected. The regulation itself is an unbelievably long list of rules of protocols to handle personal data and goes into effect on May 25th, 2018.

Most site owners will assume that these regulations do not apply to them. read more »

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Who is Doing Backups?

Website backups are a critical part of the success and longevity for any online business. It is critical to understand who is taking responsibility for maintenance and backups as part of the upfront agreement. Many hosting packages offer some sort of backup plan as part of their service, but relying on only them can lead to catastrophe.

Who is doing backups:

Developer:

As the developer read more »

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6 Make-or-Break Questions You HAVE to Ask Before Creating Your Website

Create your own website,” they said.

It will be easy,” they said.

Well, that depends on what qualifies to you as a proper website.

If you think that hosting your own domain, slapping on a theme, and plugging in some content is all it takes to build a website, then yes — it will definitely be easy. But if you have read more »

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Correctly Utilizing a Project Management System

There are many project management system available out there. Each of them has certain features that appeal to its user base. Regardless of what system is implemented, there are some inherent fundamentals and protocols that make the experience much more efficient. I will cover items I feel are universal to every system. The three project management systems I have used most frequently are Asana, Basecamp read more »

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Annotated Screenshots / Video Casts are a Requirement

One of the biggest challenges a web developer has is getting their work to render the same or at least presentable in all the major browsers and devices. To able to fix a specific browser or device “bug” it is critical to be able to see it. Even in the “agency” / “end client” relationship it should be established that screenshots are a requirement within read more »

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I Sent It / Told You That Already I Sent It Told You That Already

One of my least favorite things as a developer are the words “I sent that or told you that already.”  This is a good indication that a project management system in not in place. I am a firm believer that with a little effort up front, this statement can be essentially eliminated.  The most important thing when it comes to software and web development is read more »

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