Understanding Shopping Cart Payment Processing

Shopping Cart Payment Processing

In over 80% of the cases I am setting up a shopping cart that has all of the payment processing aspects worked out in advance. Some of these “payment solutions” come packaged together. Many vendors are providing a merchant account as well as the payment gateway as part of a complete solution. The most popular payment gateways are Authorize.net and PayPal. Both of these vendors read more »

Who Is Setting Up the Shopping Cart?

Who Is Setting Up the Shopping Cart

I have done around 70-80 shopping cart website “builds” in my life. Out of that number I have only done the shipping, tax and payment gateway setups for only a handful. I would estimate the number to be about 20%. The reason the number of setups is a fraction of the shopping carts built is that most of my clients are web & marketing agencies. read more »

Identifying the Ideal Google AdWords / PPC Client

Google AdWords Client

Paid ads can be an extremely viable marketing option to offer your clients. It is important to understand what type of client will be more likely to convert. While this guide is not absolute, it can serve as a good baseline. This information can be used during the “on-boarding” phase to determine the validity of a Google AdWords campaign.  I have covered many of these read more »

WordPress Virus / Malware Prevention Strategies


I have been building WordPress sites for the past 8 + year. In that time, I have seen my share of WordPress sites that have been infected. WordPress is the most widely used platform on the internet. This presents itself as a target for those looking to exploit any vulnerabilities. I will outline some good preventive strategies as well as steps you can take after read more »

Approved Design Model for Web Development

Approved Design Model for Web Development

Regardless of the “build methodology” that is being adopted, I am a big believer in getting the design approved prior to the start of development. When I look a websites conversion metrics, I find websites do convert higher with a well thought out design.  This blog is written for the audience of web development and marketing agencies but many of these same principals will apply read more »

Understanding Views in Google Analytics

Google Analytics Views

Google Analytics is one of the most important tools to be able to measure the metrics and conversion rate of your website. To be able to have “on demand” data it is important to set up specified “Views” that filter out your data.  In addition to the standard views, you want to set up some that GEO target your specific audience.

Limit on the Number

read more »

Choosing the Right Web Design / Digital Marketing Agency


The majority of the web development work I have done work over the past nine years has been with web and marketing agencies. In all but a few instances, I have had amazing experiences with these agencies who I would highly recommend. There are a few cases where I would not recommend the agency to be able to monetize a client’s online presence. I am read more »

How to Control How Your Website Displays When being Shared on Social Media


Understanding the Open Graph Standard

One of the most common oversights I see when reviewing a website is the improper rendering of the image / content when the website URL / address is shared VIA social media.  By specifying what image will display you will be given another opportunity to promote your brand to your audience.  The standard to control this was introduced by Facebook read more »

Identifying Ideal Businesses for Google Ad Words / PPC

This blog goes along with my video blog with the same name. I will identify the candidates and types of businesses that naturally lend themselves to “Pay Per Click” marketing such as Google Ad Words.

1. Local VS. national

2. Service VS. product

3. Higher value to what is being sold or repeat business (a $99 locksmith might cost $60 in ad spend)

4. End read more »

Displaying Your Designs in HTML for Client Preview

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”>
<html xmlns=”http://www.w3.org/1999/xhtml“>
<meta http-equiv=”Content-Type” content=”text/html; charset=utf-8” />
<title>Website Mock-up Design</title>
<body style=”width:100%; height:3244px; margin:0; background:url(Home-updated1.jpg) no-repeat center“>
</html> read more »

My Work

Have a look into my portfolio and see some work I’ve done.

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