Identifying Ideal Businesses for Google Ad Words / PPC

This blog goes along with my video blog with the same name. I will identify the candidates and types of businesses that naturally lend themselves to “Pay Per Click” marketing such as Google Ad Words.

1. Local VS. national

2. Service VS. product

3. Higher value to what is being sold or repeat business (a $99 locksmith might cost $60 in ad spend)

4. End read more »

Displaying Your Designs in HTML for Client Preview

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”>
<html xmlns=”http://www.w3.org/1999/xhtml“>
<head>
<meta http-equiv=”Content-Type” content=”text/html; charset=utf-8” />
<title>Website Mock-up Design</title>
</head>
<body style=”width:100%; height:3244px; margin:0; background:url(Home-updated1.jpg) no-repeat center“>
</body>
</html> read more »

Understanding WordPress User Roles

In this blog, I will go through the five roles in a stand-alone WordPress site (multi-site has the super administrator for a total of six). Each user role has different capabilities and functionalities. The biggest mistake I see web site owners making is setting all users as administrators. This administrator role can make core site changes that could be pretty hard to control or undo. read more »

Who is Doing Backups?

Website backups are a critical part of the success and longevity for any online business. It is critical to understand who is taking responsibility for maintenance and backups as part of the upfront agreement. Many hosting packages offer some sort of backup plan as part of their service, but relying on only them can lead to catastrophe.

Who is doing backups:

Developer:

As the developer read more »

Correctly Utilizing a Project Management System

There are many project management system available out there. Each of them has certain features that appeal to its user base. Regardless of what system is implemented, there are some inherent fundamentals and protocols that make the experience much more efficient. I will cover items I feel are universal to every system. The three project management systems I have used most frequently are Asana, Basecamp read more »

Annotated Screenshots / Video Casts are a Requirement

One of the biggest challenges a web developer has is getting their work to render the same or at least presentable in all the major browsers and devices. To able to fix a specific browser or device “bug” it is critical to be able to see it. Even in the “agency” / “end client” relationship it should be established that screenshots are a requirement within read more »

I Sent It / Told You That Already

I Sent It Told You That Already

One of my least favorite things as a developer are the words “I sent that or told you that already.”  This is a good indication that a project management system in not in place. I am a firm believer that with a little effort up front, this statement can be essentially eliminated.  The most important thing when it comes to software and web development is read more »

How to Send Logins VIA a Project Management System

One issue a developer always has is dealing with keeping track of project logins. In my case I do use Lastpass, but depend on being able to easily find the logins per project within the same system that “houses” the instructions. A common mistake people make when sending logins is adding them inside the task.  I made a short video on the best way to read more »

Who is Doing QA ?

QA or quality assurance is critical to be able to deliver a solid product no matter what the product is. It is even more critical when it comes to web development because of the number of devices and browsers that all may render differently. Establishing who is the person responsible for final sign off on a task or project upfront is critical to the project’s read more »

How Compelling Is Your Website?

compelling-website

Many business owners who are new to the online industry probably asked themselves how they could create an impressive, at the same time compelling website for their businesses. Certainly, the first thing that probably entered their mind is to seek help from web developers, where they deal with a price, and then the magic begins. On the business owner’s end, how will they know if read more »

My Work

Have a look into my portfolio and see some work I’ve done.

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