Identifying the Ideal Google AdWords / PPC Client

Google AdWords Client

Paid ads can be an extremely viable marketing option to offer your clients. It is important to understand what type of client will be more likely to convert. While this guide is not absolute, it can serve as a good baseline. This information can be used during the “on-boarding” phase to determine the validity of a Google AdWords campaign.  I have covered many of these read more »

Understanding Views in Google Analytics

Google Analytics Views

Google Analytics is one of the most important tools to be able to measure the metrics and conversion rate of your website. To be able to have “on demand” data it is important to set up specified “Views” that filter out your data.  In addition to the standard views, you want to set up some that GEO target your specific audience.

Limit on the Number

read more »

Getting the Most out of Google Analytics

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I have placed the Google Analytics tracking code on countless websites that I have either worked on or built over the last decade. It is only in a small percentage of cases where I see that Google Analytics is set up to fully utilize and measure the website’s metrics and how it is converting.

Why Is Analyzing Data So Important?

It is very important to read more »

Understanding Negative Keywords in a Google Ad Campaign

adwords-negative-keywords

What Are Negative Keywords?

Negative Keywords are a way to tell Google Ads NOT to display your ads based on a list of keywords. These are useful in preventing ad clicks from search queries that are not relevant to the services you offer. For example, your “web design campaign” ads should only show to people looking for web services. Your negative keyword could be “tutorial”. read more »

Identifying Ideal Businesses for Google Ad Words / PPC

This blog goes along with my video blog with the same name. I will identify the candidates and types of businesses that naturally lend themselves to “Pay Per Click” marketing such as Google Ad Words.

1. Local VS. national

2. Service VS. product

3. Higher value to what is being sold or repeat business (a $99 locksmith might cost $60 in ad spend)

4. End read more »

Understanding GDPR Compliance

What is GDPR?

GDPR is a new data privacy regulation created by the European Union to regulate how EU member state citizens personal data is used and collected. The regulation itself is an unbelievably long list of rules of protocols to handle personal data and goes into effect on May 25th, 2018.

Most site owners will assume that these regulations do not apply to them. read more »

7 Useful Email Marketing Tips (Part 2)

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Email marketing has become a trend in online business. Creating enticing email campaigns can bring success to your business. Below is the continuation of the email marketing tips to consider for an effective brand-building.

Stick with only a few font styles

Using several font styles in your emails may not look that professional to your readers. Consider having a maximum of only two font styles read more »

7 Useful Email Marketing Tips (Part 1)

email-marketing-tips-1

One good thing about email marketing is that you don’t really need to be a professional designer to come up with well-built campaigns. Worry no more because there are numerous email marketing service providers out there that offer pre-designed email templates that you can choose from. These templates are meticulously created by professional designers, so you can have lots of great choices.

However, when it read more »

The 3C’s To Creating Brilliant Content

creating-brilliant-content

When it comes to SEO, content is king. But what does this mean? This phrase is often seen as one of SEO’s undying strategy, especially for bloggers, article and web content writers. But what makes content powerful? What are the factors of a brilliant content? This article will help you understand the three secrets that make content powerful – an important key element for a read more »

Using Existing Client Data For Your Marketing Strategy (Part 2)

marketing-strategy-2

Client data capture has become really popular for internet marketers nowadays as it is becoming necessary for building their own client database. This is in continuation to the list of tips to effectively capture data:

  1. Place telephone number in obvious spots

Another ideal method to collect data is to encourage two-way conversation with potential customers. It is important to place your telephone number in a read more »

My Work

Have a look into my portfolio and see some work I’ve done.

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