Social Media Marketing

Social media marketing has become a viable way to drive traffic and increase brand awareness in the past few years. I have successfully used this method of web marketing with numerous clients. With the increasing numbers of people using social media, a properly set up campaign can be a viable option to supplement other business and web marketing firms.

While Google PPC (pay per click)/Google Ads benefits the local marketing of services, social media marketing is better tailored for marketing products. Social media marketing’s main benefit is better overall brand recognition for a relatively low amount of effort. A successful social media campaign can be done in as little as 6 hours per week. This is relatively low compared to other forms of marketing online.

Brand Recognition:

Social media marketing is perfect for increasing brand recognition of products and services. Connecting with your clients on social media gives a “human connection” that other marketing firms cannot see. This is also a good way to stay connected with your current client base.

Most of the actions on social media are free. You don’t have to pay for posting on Facebook, Twitter, Instagram, TikTok, LinkedIn, and so on. While going viral can be beneficial for getting an audience “pump,” steady and gradual audience growth is nice, too.

The goal of social media marketing in brand awareness is to establish a genuine presence online that people will appreciate and want to interact with. Every time someone comments on your Facebook Page post or retweets you, your brand and business gain exposure and your audience grows. If you get just 20 retweets from 20 followers who have at least 500 followers on Twitter, you get organic or free exposure of at least 10,000 people.

Increased Search Engine Results:

Because many social networking sites have such high page ranks, continuous traffic from these sites to your website can also increase organic search results. Social media marketing can help your site rank better for desired keywords based on the social media channels’ traffic value. Social media marketing can be a great supplement to other organic marketing efforts that aim to improve brand awareness and increase new content views.

Understand Client Needs Better:

Due to genuine interactions and social media’s live nature, it is possible to get live feedback on your product or service experiences. This will enable you to make adjustments that would not have been possible if you only had a site to market your business. Customers are more likely to share their experiences via social media sites than a feedback form on a site. A strong social media presence can lead to better revenues and a strong and loyal client base.

I feel that social media can be a viable marketing option for many businesses and brands. In my opinion, this can generally be used as a supplement to another form of marketing. This can be organic SEO, PPC email marketing, or some other forms of business marketing. The relatively low cost and skill set required in carrying out successful social media marketing make this method especially attractive to many kinds of businesses. Whether you’re selling a product or offering a local service, there’s always something to gain from understanding your client’s need through a virtually perfect feedback system that is open 24/7 on social media platforms.

Cost-Effective Marketing:

Typically, printing flyers and brochures is more expensive than running paid ads on social media platforms. The reach is incomparable. More people will see your ads on Facebook than if you printed flyers and distributed them randomly. While the physical ad still has a role in marketing, times have changed drastically, and people are now more focused on digital channels than physical channels.

A person’s attention is also different when he is on social media. There’s a more intimate connection between brands and customers on social media. People want to feel that their experience on the platform is tailored to their needs. Whenever they interact with brands online, they’re getting that kind of satisfaction, making them even more loyal to brands who know how to take care of their customers well online.

Going Viral and Word of Mouth:

Before social media, business owners could only hope for word-of-mouth marketing. If a product or service did not generate enough buzz so that people would carry the marketing message door-to-door just because they wanted to, the process of getting new customers would be slow. With social media, getting a Facebook page to get 100, then 200 likes/follows is possible within a week. Getting it up to 1000 isn’t even a feat anymore. With people following brands, you can deliver new content consistently to customers and encourage them to share your posts or tweets, too. The organic growth on social media is just a fact of life that everyone can enjoy to their advantage. And when a post resonates well with people, it can go viral, and your brand gets even more exposure than before.

Convert More Leads:

Does lead conversion take place on social media platforms? Yes, it does. It’s been proven, time and time again, that higher social media engagement prepares the audience for conversion. It gets them into a buying mindset because they trust brands that they interact with regularly. With social media platforms burgeoning with new features, you can maximize exposure on high-value platforms like Instagram to make people’s interaction with your brand engaging and exciting. With at least six hours a week, you can greatly improve your social media channels’ value and reach your audience where they like to hang out.

Social Media is Humanizing:

In the era where even a mobile taco truck can have advocacies, social media offers a big chance to brands to humanize their presence. If you can show that you care for pressing issues or matters important to your audience, this would greatly humanize your brand and make it even more endearing to people. While the classic blog post can do this, too, it’s challenging to gain the same type of traction with your site alone.

Do you need to harness the power of social media marketing today?

Reach out to me, and I’ll help you set up the foundation of great social media marketing this year and beyond.

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