ShaneWebGuy provides Pittsburgh, Pennsylvania Google Ads services to businesses who want to take advantage of this top search engine’s volume of exposure.
Google Ads can help you target people who are most likely to be interested in your products and services while excluding those who aren’t. You can also see whether those folks clicked on your adverts. Online advertising also allows you to reach potential customers on various platforms, including PCs, laptops, tablets, and smartphones.
Google Ads’ Advantages
You can take advantage of online advertising by showing your ads to the right individuals and at the right time.
- Make Your Ads More Specific
Targeting allows you to display Google Ads to folks with specific interests, such as those interested in what you offer. Different targeting options are available in Google Ads, which we’ll go over in more depth later. For the time being, consider the following options for online ads that might help you target your marketing campaigns even more precisely:
Keywords are phrases relevant to your products and services and display your advertising when people search for those terms or visit websites pertinent to those terms.
Ad placement
Your advertising will appear on Google search results pages and websites in the Google Search and Display Networks.
Language, age & locality
Choose your consumers’ age, geographic location, and language.
Days & times
Show your advertising at specific times or on particular days of the week, and set the frequency they show.
Devices
Your advertising can display on various devices, and you can control which devices and when they appear.
- Keep Your Expenses Under Control
You will have complete control of your Google Ads budget. There is no such thing as a minimum. You can also specify how much you want to pay each month, per day, and per advertisement. Google will only charge your campaign account if someone clicks on your ad.
- Evaluate Your Accomplishments
You’ll know if someone clicked on your ad with Google Ads. You may also track if they clicked your ad and then did something useful for your business, such as buying your goods, downloading your app, or calling in an order.
You can immediately see where to invest in your campaign by observing which advertisements get clicked and which ones don’t. This can help you get a better return on your investment.
You can also obtain other helpful information, such as the average cost of advertising that leads to your clients’ online transactions or phone calls. You can also utilize analytical tools to learn about your customers’ buying behavior, such as how long they spend researching your goods before making a purchase.
- Keep Track Of Your Campaigns
Google Ads also provides tools for managing and monitoring your accounts.
A manager account is a handy tool that can save you time if you manage many Google Ads accounts. It allows you to manage all your Google Ads accounts in one place.
Offline management of your Google Ads account is also possible using Google Ads Editor. This free, downloadable desktop tool allows you to make changes to your account quickly and easily. You can download your account information, adjust your campaigns offline, and upload your modifications to Google Ads using Google Ads Editor.
Use the Google Ads Editor to manage, edit, and see several accounts at once, copy or transfer objects between ad groups and campaigns, undo and redo multiple changes when editing campaigns, and undo and redo numerous modifications while editing campaigns.
Are you interested in having ShaneWebGuy manage your PPC campaigns? Contact me today.
