Five Perfect Ecommerce Web Designs for Driving Engagement
Written By: ShaneWebGuy on August 24, 2020
Customer engagement is the backbone of any ecommerce site. The more engaging your ecommerce site is the higher your chances of sales. One report states that by investing in customer engagement, you can influence how people feel when they shop on your site.
Transaction Heroes has a lot of higher engagement which can also lead to more impulse purchases if coupled with personalized customer experience. A shift in your customer engagement strategies this year can lead to massive results that will set the stage for next year.
One of the spaces that you can work on is Web design. How can you make your ecommerce site more engaging? We examine sites that have invested not only in aesthetics but also in customer engagement
1. New Chapter
New Chapter presents a highly functional view that is super easy on the eyes but provides a full breadth of content in one breath. The featured products slider offers a general summary of the products on the site.
The site layout immediately builds interest in other products that New Chapter may have in store for customers. The overall experience is pleasant, and New Chapter bundles other useful stuff for customers, including quizzes, to help people understand what they may want to buy from the site.
The site is an excellent example of providing different starting points for users of all knowledge levels. According to the team behind New Chapter, they used A/B testing and conversion optimizations to improve the website’s outlook and make it profitable.
2. Bliss
Bliss’ site is refreshing and a joy to navigate. The site’s color palette is strategic and almost magical because it applies not just to the website but the colors of the products. The products on the main page can be added to the cart immediately before any sign-up.
The presentation makes it easy for people to click and browse for more exciting products. Their catchphrase is “Clean, Cruelty-Free, Spa-Powered Skincare.” The slogan attracts several niches at once. The site is also energizing and will perk you up just looking at it. The brand promise truly pulls in customers and engages customers until checkout.
3. Nike
The biggest challenge to global brands like Nike is inclusivity. With Twitter and Instagram wars waged almost daily, people expect brands like Nike to be politically correct and sensitive to issues of the day. The choice of images on the home page does spell inclusivity and would thus make any new customer more comfortable shopping.
Nike sells thousands of products through its site. Additionally, Nike is also driving users into a funnel by asking them to download the Nike app. A native app will drive conversions and keep Nike on people’s minds more.
4. Milani
Milani Cosmetics focused on helping people find what they need depending on their skin tone and other preferences. The site design is probably the most molecular approach we have seen on creating an upfront, personalized shopping experience on an ecommerce site.
The site design is also posh and luxurious, and you get the feeling of leafing through a shiny magazine or walking through a nice department store to find your cosmetics. Coupled with a responsive material design and menus that make sense, Milani Cosmetics sets the bar high for other cosmetics sites.
5. Skullcandy
Skullcandy’s site is like several paint cans spilled onto a beautiful canvas. They use a variety of visual elements like regular graphics, high-res photography, and GIFs to take their message across. The site is also responsive, and they have crafted marketing messages carefully to attract different kinds of users.
From mood-boosting to collecting high-quality mobile accessories, the site presents itself as a one-stop-shop. The color palette is also mesmerizing but is balanced as you continue scrolling down the homepage. The homepage acts as an extension of all the other segments of the site, so people can find exciting products without having ever to leave the homepage.
How Can You Improve Your Site Design?
1. Plan, Plan, Plan
Beautiful and engaging site design will not emerge overnight. You need a plan to craft the right message and add the elements that work.
2. Remove Bad Elements
There is always room for improvement when crafting an ecommerce site. Decluttering your site means putting in front what truly matters for the branding and removing elements that don’t help. A/B testing will show you if you have made the right decisions—Never stop split-testing on your homepage, especially.
3. Simplify the Language
Online shopping is a form of pleasure-seeking. The language that you use to shape the message is just as important as the intention—craft messages in the language that your users will understand immediately. Avoid using market jargon and make the message as personal as you can. Speak directly to your customers.
4. Make Everything Shareable
People naturally share what they like on their social networks. Having handy social media buttons everywhere can increase engagement and improve the time spent on your site.
5. Review your CTAs
CTAs must be engaging, and people should feel that they want to press those buttons and fill those forms. Changing the wording, the graphics, and the layout of the site pages can increase engagement and get people clicking.
6. Invest in Images
Stock images are beautiful when just starting out, but if you want your ecommerce site to truly blossom, it is time to invest in high-quality photography. What is genuinely honest, is actual images of your business in operation. The authenticity of the image has an impact on how users perceive the offer. They have to believe the photos are of what they are going to get when they buy from your site. Cross this boundary, and you are going to see a rise in sales volume.
7. Streamline Continuously
Your navigation bar or ‘navbar’ has to work extra hard to provide users what they need in seconds. Be careful in selecting what kinds of menus you are going to add to the navbar, and don’t be afraid to move opposite your competition.
Summary:
Creating a profitable ecommerce site depends on a lot of major factors, including Web design. We are increasing engagement from users while they are on-site, being doubly important for younger sites. Talk to me today about Web design and development and find out how we can turn things around for your ecommerce site.
