Social Media Animations for Marketing
Written By: Shane Clark on November 6, 2021
Video marketing is a valuable addition to a company’s marketing arsenal. It’s one of the most adaptable and profitable forms of digital marketing. It allows you to communicate your company’s story or product in a fun, engaging way in just a few minutes.
Animated explainer videos are becoming increasingly popular, too. Even with modest resources, these videos can have a tremendous impression on the audience. This is why so many businesses are enlisting the help of 2D animation studios to create engaging animated promotional videos. There are also many good reasons why companies are investing in social media animations. People can share these animations across different platforms, and every platform and site will benefit from them. Below are some of the advantages of animation in video marketing and social media marketing.
Engage and Explode Interest
Any digital business must capture the audience’s attention – this is an essential marketing rule. If you can get their attention in this day of information overload, you have a good chance of succeeding – and selling more. You can make more sales if they are interested in the material you have to offer. Many devoted customers have converted to other brands because of superior marketing campaigns. Consumers are continually shifting, and it is impossible to predict which way they will go.
Evoke Powerful Emotions in Your Audience
Brands are focused on acquiring new consumers, but customer retention results from the relationship between customers and their brands. The emotions associated with the brand and its services are a crucial determinant in this. Remarkably, so many marketing campaigns can elicit such basic emotions in customers. To master the skill of evoking emotions through animations, hire a video animation company.
Communicate your Message
It would help if you continually shift your communication medium; seeing and reading the same content becomes monotonous after a while. To keep the audience engaged, you must deliver your content in a variety of ways. Change and freshness in the content are made possible by animations. It aids in the transmission of information engagingly and excitingly. Initially, it was 2D animations, then 3D animations, and now people are following the social media trends of 3D animations.
Increased Viewership and Social Shares
Customers will want to choose something straightforward, informative, and quick to consume because they are overwhelmed with various types of online content. When it comes to digesting content, most people prefer to watch a video rather than read a long passage of text.
Our most prominent sense is vision, and the great majority of people learn visually. When viewers remember a message through video, they recall 95% of it, compared to 10% when reading printed information. As a result, video visual learning has a more significant impact on the mind of the viewer.
The usage of animations increases the likelihood of more views and shares. This is because animations make videos easier to comprehend. In addition, animated videos are more likely to be shared with friends and coworkers. As a result, they will become brand ambassadors for your company.
Complex Topics Can Be Simplified
In a way, that text or live broadcasts can’t, animated explainer videos can bring concepts to life. Whiteboard animations are incredibly successful at step-by-step teaching operations in a fun and straightforward manner while attracting your customers’ attention. In mere minutes, they’ll have a deeper grasp of your products and services.
TED-Ed videos are an excellent illustration of this. They have mmillions of subscribers but they tackle complex issues. In addition, complex issues are made more accessible for the audience to understand by employing engaging animations.
You’re More in Touch With Your Customers
Animated videos are a terrific method to interact with customers on a more personal level regarding brand marketing. It’s easy to show off your brand’s distinct perspective and personality with animation. In addition, it lingers longer in the thoughts of your customers, resulting in improved recall.
According to one survey, 91 percent of consumers are likely to praise firms for their uniqueness, they tell their friends about the brand, and 62% are more likely to buy from a company that expresses itself authentically.
Your brand has a fantastic potential to be authentic and present a unique point of view through animated videos.
Animated Marketing Videos Can Help You Answer Common Questions
Animated explainer movies allow you to respond to customer questions, solve consumer issues, and convey all product features and benefits before customers even ask. People tend to overlook or ignore written content. An animated video can deliver all pertinent information in a short amount of time.
By simply posting a simple explainer video on your company website, you may increase conversions by as much as 80%.
Animated Videos Are Budget-Friendly
When compared to other sorts of videos, animated videos are less expensive to produce. When shooting a live-action video, there can be a long list of expenses to consider. You’ll need to cast performers, scout locations, coordinate props and production time, plan for filming and post-production, and so on. Furthermore, updating or altering the text can be a difficult task.
On the other side, you may avoid a lot of this trouble by using an animated video. Then, you can contact a design firm or an animator and leave the creative work to them.
You’ll be able to effortlessly control even minor elements until the last minute, which is impossible with live videos. In live videos, you must stick to the decisions you made before the shoot, and any alterations might be costly. On the other hand, animated videos allow you to change the storyline, character details, or setting without affecting the scope or budget of the project.
Summary:
Indeed, animations are game-changers in the digital marketing realm. There are no limits in the stories you can tell, and you can be as minimalist or as expansive as you wish. Every site deserves video marketing and animated videos, so you must start thinking about what kind of animation is most suitable for your business today. When you decide which animation is best, contact Shane right away.
