You might have probably invested much time and money building your client base. These efforts and investments should not all go to waste. In order to save time and money, you should seriously think about how you could make the most out of your existing client data. Remember, there are so many other options out there, so most probably you are thinking of how you are going to win your customers’ trust again and again.
One of the best reasons why you should consider keeping connected to your existing customer base is to maximize revenue. This is a good way to make your business more profitable. Below are useful tips for successfully marketing to your existing clients and customers:
Keep in touch
It is not important how you communicate with your customers. What’s important is to let them know you made an effort to do so. A good method to stay in touch is through weekly or bi-weekly issuance of newsletters, mailings or blogs.
There’s nothing more personal than calling your customers by phone just to let them know about any upcoming sale, new service that your company offers, or maybe just to offer any help. Another great way to get personal with your customers is by sending them cards on special occasions like birthdays, anniversaries, and the like. This is one way to make your company name be the first thing that comes to their minds when they think about your products or services.
In order to build a personal link between you and your clients, you also have to show them appreciation for staying loyal to your business. Giving $5 gift certificate to a coffee shop and other simple forms of appreciation can go a long way in building relationship with your customers.
Draw people together
A very thoughtful and powerful way to reassure loyalty among your clients is by linking them up and referring their business. Most people always remember who referred them and helped them grow their own business. In return, they might as well be more interested in your products and services, and that could mean more profit.
Maintain good reputation
An extremely bad customer service is enough reason to destroy the reputation of one’s company. Therefore, you should always make sure to treat your clients specially and give them impressive customer service experience every time.
If there is someone who knows more about your business, it is more likely to be your existing clients. To ensure improvements and developments of your products and services, it is always a great idea to ask for feedbacks on how you can deliver your services and products better.