Using Social Media Marketing to Increase Your Digital Presence
Written By: Shane Clark on May 10, 2022
The Metaverse is upon us. And just like that, social media marketing will never be the same again. The advancement of social media channels and the AI that runs them behind the scenes is changing how we consume information on social media and how we interact with the medium.
Some say that social media is the precursor to better VR and AR experiences. Who knows? But here’s what we do know: if you’re a business and have no social media presence, you are not maximizing your digital company.
New to Social Media Marketing?
The way brands and enterprises gain market audiences through social media platforms has shifted worldwide. As a result, every company is seeking new ways to reach out to a substantial number of the world’s social media users.
TikTok Popularity
If you missed it, TikTok is taking over social media. In the previous two years, TikTok has exploded in popularity, and it is expected to be the most downloaded app in 2020. This year, I believe TikTok will overtake long-established video sites like Facebook and YouTube. Why?
In the United States, TikTok will have 65.9 million members in 2020, and it appears that growth isn’t slowing down.
The app had 689 million active users worldwide as of January 2021. Consider adding your company to the bourgeoning TikTok ecosystem to reach out to your target audience where they are. While we vaguely attempt to ignore all the bad things from 2020 and 2021, we still can’t forget all the financial stresses we faced. This year, though, you might want to consider extending to other social networks.
Online Shopping
With higher expectations for marketing teams, I anticipate a considerable increase in small network marketing this year compared to previous years. As a result, make sure your budget is flexible, efficient, and measurable if something unexpected happens. In recent years, top social media brands have taken a keen interest in online shopping and devised ways for users to complete transactions without leaving the app.
Buyers are turning to online buying now that every platform focuses its efforts on improving the client purchasing experience. Shoppable stories, for example, are an Instagram feature that allows users to select a product sticker and purchase it without leaving the app.
Customers on other platforms, such as TikTok, have a smooth purchasing experience thanks to the platform’s excellent advertising formats and features. For example, spark Ads, a new advertising style on TikTok, allows brands to improve their advertising content.
With the existing advertising and purchasing elements, social media shopping will increase in 2022. Businesses and brands may use the robust capabilities available on these platforms to enable their customers to shop wherever and whenever they want.
Improving Your Performance on TikTok
- Vertical videos are the most effective on the app.
- Consider overall statistics rather than just comments or likes. TikTok recommends that new creators look at high-level patterns in their analytics data.
- TikTok’s ‘For You’ feed recommendations are based on videos uploaded within the last 90 days, and most freshly uploaded videos reach their peak interaction shortly after they’re published. As a result, consistently publishing new, fresh content will improve your channel’s overall performance. In addition, content creators with the latest videos have a higher likelihood of gaining free traction on the platform.
- Quantity alone won’t increase reach. While the number of videos you upload impacts how your material is recommended in the For You stream, your channel won’t gain more visibility just because you post more frequently. To get more followers, you need to understand what your average audience wants to see on TikTok.
- Keep people watching — TikTok uses monitor time to make recommendations. So if you can keep more people watching your material for longer, your videos will get more views since TikTok uses it as a gauge of interest.
- While you should add relevant hashtags to your TikTok clips, and you can research the most relevant and popular tags by searching in the app (where TikTok gives metrics on related tags and total tag use), adding hashtags like #FYP, #ForYou, and #ForYouPage will not help you gain more views. Likewise, ignore strange hashtags that people use on the For You stream, as these are incidental keywords only and have nothing to do with the actual algorithm.
Start Dominating on LinkedIn
Post regularly.
A consistent posting schedule serves as a solid basis for the rest of a content strategy. If you post too little, you’ll be lost in the shuffle; you’ll anger your connections if you post too much. The goal is to find that “Goldilocks zone” of perfect balance.
Compared to those who almost never post, regular posters who generate new content at least once a week receive four times the number of clicks per share. Because each post is an opportunity for a connection to interact with you, this return is huge for boosting engagement. There are, of course, boundaries, and posting many times a day can quickly exhaust your digital welcome. So, first and foremost, make sure each post is high-quality and adds value, but also provides enough space between.
Make use of many formats.
While traditional text-only updates can still be successful, the LinkedIn algorithm now prefers it when users change up their post structure. In addition, videos have exploded onto the social media scene. This is especially true on LinkedIn, where video posts garner three times the interaction of text or image-based posts. This means they’re more likely to create a conversation with your audience about precisely what people want from their positions.
It’s also unnecessary for these to be full-length movies, as 15 seconds or less appears to be the sweet spot for the platform. Making short, influential movies for your company can help you stand out and function as a natural springboard for consumer involvement.
Add a call to action.
Even the most intriguing post will go unnoticed if there isn’t a call to action. This can be as basic as asking, “What do you think?” at the end of the post. Consider it a welcome mat for users to express themselves, and for best results, employ strong, energetic verbs.
It doesn’t take much to include a call to action, but it’s essential to increasing engagement with your content. Every post should have a call to move if you want to optimize the impact of the material you’ve already opted to publish or distribute.
Make use of tags (but not too much).
Tagging is a valuable feature on LinkedIn since it allows you to link your articles to people and organizations worldwide. In addition, it produces a web effect that can attract all types of attention from afar when done in conjunction with quality content.
Summary:
Social media marketing is here to stay. Fortunately, you don’t have to shoulder the strenuous task of regularly creating new social content on your lonesome. If you need assistance with digital or social media marketing, Shane is here to help.
