Why Does Animation Work So Well in Marketing?
Written By: Shane Clark on October 14, 2021
Animation is one of the handfuls of approaches to marketing that works so well because its core has always been storytelling. Storytellers build culture, and the greatest storytellers of every age get the most listeners. So the essence of marketing has also been about telling stories. And now, businesses can tell their stories more effectively with the help of animated marketing videos.
Animated videos may be incredibly effective in demonstrating what things do and how they work, often outperforming actual demonstrators. An animation can present a product in a simplified form to effectively show its controls. An animation can display a cross-section of development if it has moving parts, which is impossible to do with real objects.
Is your firm involved in a field that most people find intimidating? For example, suppose plumbing, computer networking, or electrical work are your areas of expertise. In that case, you may not consider them challenging, but these and other disciplines can terrify individuals who lack the necessary training.
The idea behind information marketing is that by giving something away for free — in this example, your knowledge — you’ll raise brand awareness, eventually leading to a purchase.
A series of branded how-to videos, for example, can benefit a company in almost any industry. Some people will watch a video, determine that the task is too difficult for them, and contact you for assistance. Others will accomplish the task on their own, but they will remember your company’s name if they have a similar need in the future. People don’t think of instructional videos as advertising; thus, information marketing works incredibly effectively.
People watch educational films because they are interested in learning more.
Assume you’re trying to create a business with a product or service that doesn’t yet exist. How would you communicate your message to the general public? How would you tell someone you have a solution for their problem if they aren’t even aware it exists? That is precisely what an explanation video accomplishes. An explainer video is a brief video that shows the viewer that you’ve recognized a problem and have the correct answer. It’s usually two minutes or less.
What if you have a product with a more complex set of characteristics that a short movie cannot adequately communicate? That’s where the charm of an animated video series would shine. First, use a series of short, animated films to draw attention to your business, define your identity, and direct people to your website. Then, once they’ve arrived, a sequence of animated movies detailing the features of your product will help you complete the deal.
By sharing the stories of prior customers, animated videos can also connect with potential clients in the easiest way possible. People naturally distrust marketing stuff because they understand that the ultimate purpose of any marketing is to make money.
Just imagine – you can easily overcome any trust concerns and give social proof that your offering works by allowing customers to tell your company’s narrative for you. For example, suppose you’ve ever solved a major problem or aided someone in a way that significantly improved their life. In that case, their story may inspire others, and a video series that connects a brand with an emotional response can be highly beneficial to the brand.
How to Make Your Animated Videos Awesome
Make Sure Everything is Proportional (Especially the Characters)
You must ensure that all the characters are proportional for the animated video to appear appropriately crafted. You must use characters to connect other elements and communicate a message to your audience.
Making It Simple to Share
It should be simple for viewers to share animated videos that promote any business. When viewers see a film they enjoy, they are more likely to share it with their friends and a larger audience. Only in the United States has the number of video posts per person climbed by 94% in recent years.
Animation and Infographics?!
Audiences who see both texts and visuals explaining a product are more likely to act than those who do not. So try adding animated infographics to engage your audience, especially if the main idea you’re promoting is challenging to grasp for average consumers.
Splash Them with Colors
Colors can be utilized to support and emphasize the message you wish to convey to your audience. Colors also make animations fresh and engaging.
You can include animated films in your email newsletters to your customers. This can be used to demonstrate how to use new products and services. Businesses that have employed this marketing technique have seen an increase in organic traffic and sales 47% of the time. Make sure your animation is also compatible with a wide range of devices.
Brief is Best
Your audience will not have unlimited time to sit through a long animated video describing a brand. Therefore, your animation must be short, and the message must be clear.
A Note on Whiteboard Animations
In marketing, visual consistency is beneficial because the more often you put your brand-recognizable information in front of a viewer, the higher your brand recall will be. Publishing animations with comparable emotional aids, filters, fonts, and colors aids in the development of a closer relationship with the viewer. However, creating visually consistent videos is easier said than done.
Depending on the background, camera angle, and lighting, live-shot videos can look and feel very different. Text-only films can contain the same colors and fonts as other videos, but they may appear drab and uninteresting.
Because they have the same overall style and feel while still customizing for a unique message, whiteboard animation movies are ideal for visual consistency. Furthermore, whiteboard animation videos hold viewers’ attention from beginning to end better than any other sort of video!
Summary:
From whiteboard animations to longer animated films, the world of animation offers so much to businesses in the realm of digital marketing. Do you have a concept or an incredible story that you’d like to bring to life? Do you want your website to have functional animation? Whatever your idea, Shane can help make it happen. So contact Shane today and start using the incredible power of animation to promote and grow your business.
