This blog goes along with my video blog with the same name. I will identify the candidates and types of businesses that naturally lend themselves to “Pay Per Click” marketing such as Google Ad Words.
1. Local VS. national
2. Service VS. product
3. Higher value to what is being sold or repeat business (a $99 locksmith might cost $60 in ad spend)
4. End client a budget ($300 / month in total ad spend client is going to have a hard time to justify paying to manage the ad campaign)
5. Quality product or service being offered.
6. Well-built website with landing page suited for the campaign.
7. Enough “clicks” to justify the effort.